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A Guide To Using Social Media In Boarding Schools
Social media is an essential part of a boarding school's marketing strategy

Why is social media critical to any boarding school's marketing program? The simple answer is that you must expose your fine school to as many potential new clients as possible. You know what your school offers and are very proud of it. Unfortunately, families with boarding school-age children living a few hours away downstate or in another part of the country will never even hear about your school unless you make sure it is obvious. Not just visible. Very visible.

While the following video is entitled 13 Proven Social Media Marketing Tips for Small Businesses & Entrepreneurs, Brian's information is relevant to administrators of boarding schools. After all, your boarding school is a business. Even if you have non-profit status, your school is still a business.

Thirty or forty years ago all a boarding school had to do to get the word out about its programs and desirability was to procure a listing in a boarding school directory and correspond with a group of educational consultants you knew could send potential clients your way. The boarding school directories are now all online. This site is a good example of the sort of online resources that 21st-century parents have. And those educational consultants? Well, bless them. They operate at warp speed with text and Skype communications.

So, what more does a boarding school need to get the word out? Social media. Well-organized and beautifully

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From Public High School To Boarding School

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From Public High School To Boarding School
Learn how to prepare your child for boarding school with 2026 insights, expert tips, and strategies to ease the transition successfully.

This article has been updated to reflect 2026 data and recent developments.

If you have begun to think about sending your son or daughter to boarding school, the transition requires thoughtful planning. Moving from a public or day school environment to a residential school is a significant life change, not just for parents but especially for your child.

You are not simply changing schools. You are changing daily routines, social circles, and levels of independence. In 2026, as more families consider boarding school for its academic rigor and structured environment, preparing your child emotionally and practically is more important than ever.

The following strategies will help make that transition smoother and more successful.

Involve Your Child Early in the Boarding School Process

One of the most effective ways to prepare your child is to involve them from the beginning. Present boarding school as a collaborative decision, not a predetermined outcome.

Students are far more likely to embrace the transition when they feel a sense of ownership. Encourage them to:

  • Research schools that match their interests
  • Attend virtual or in-person open houses
  • Participate in campus tours and student panels
  • Ask questions during admissions interviews

In recent years, many boarding schools have expanded virtual engagement options, allowing families to explore campuses remotely before visiting in person. This trend, which accelerated after 2020, remains a standard part of the admissions process in 2026.

Working with an experienced educational consultant can also help families identify appropriate schools and streamline the search. The goal is to

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5 Challenges Facing Boarding Schools

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5 Challenges Facing Boarding Schools
American boarding schools face many challenges in the 21st century. We look at five of these and offer advice.

A day school is not an easy enterprise to run because, for one thing, it is dependent on the local economy and demographics. The closing of a major employer or the departure of young families from the area can challenge the existence of even the best-run private day school. In addition to those local conditions, a boarding or residential school is subject to national and global economic trends. Many American boarding schools have 10-20% of their students drawn from outside the United States. An economic downturn or civil strife can choke off the number of applicants coming from abroad. A weak national economy here at home can make it more difficult for parents to afford a boarding school education for their children.

With these considerations in mind, let's look at five challenges facing American boarding schools and some common-sense solutions to those challenges.

1. The natural parental resistance to sending children off to a residential school.

It is hard enough for most American parents to send their children away to college, much less to boarding school. The idea of sending a fifteen-year-old away to a residential high school meets with serious resistance from most parents. There are many reasons for this reluctance, but the primary ones are the high cost of boarding school and the feeling that the local public high school or private schools can do just as good a job of preparing their children for college. There's also a nagging concern that perhaps their son or

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A Year At A Swiss Boarding School

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A Year At A Swiss Boarding School
This article provides an insightful glimpse into the unique experience of attending a boarding school in Switzerland. It explores the enriching academic and cultural environment offered by these institutions, highlighting the benefits of international exposure, rigorous education, and diverse extracurricular activities. The author shares personal anecdotes and testimonials from students, shedding light on the holistic development and lifelong friendships fostered in Swiss boarding schools. Whether considering a boarding school experience or simply curious about this educational pathway, this article offers valuable insights into the world of Swiss boarding schools

Editor's note: In 1957-58 my cousin Peter Denis attended a boarding school in Switzerland. He very kindly answered my questions about his time abroad at school. ~Rob

What prompted your parents to send you to boarding school overseas? Which school did they send you to? How did you get there?

My parents wanted me to improve my French. So they sent me for one year after high school and before university to Ecole Nouvelle de la Suisse Romande, Chailly sur Lausanne, Switzerland. I was the third in a series of five people who had followed such a plan. The idea was to live in the boarding school together with the students doing regular studies. I was enrolled to learn French, which I had already been exposed to over eight years growing up in my hometown of Montreal, Quebec. This Swiss school had a French second language program with dedicated teachers to accommodate students from around the world. The 18 students in my class came from the US, Norway, Sweden, Iran, and Germany, to name just a couple of the countries.

There was no penalty for speaking English, but if you were going to survive, you had to learn French. Once your French was at an acceptable level, you were placed in the regular classes.

I traveled to Le Havre, France, via a Cunard steamship from Montreal. Then I spent five days in Paris

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Readers' Questions

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Readers' Questions
Readers send dozens of questions via Facebook, X, and email. What do they ask? Readers want to know which is the best school in a particular country or region. A close second is figuring out how to pay for a private school education. Here are some readers' questions with my answers.

Over the years, I have received hundreds of questions about boarding schools. What I find fascinating is that most of the questions are variations on the same question, namely, "Which is the best school in...?" Readers understandably want to know which is the best school for their child. As they soon realize, there is no easy answer to their question. It is similar to finding an apartment or a house. You have to describe what it is that you are looking for. The second most common question asked is about scholarships. Paying for a boarding school education is a significant concern for most parents. They need to know their options. So, against that backdrop, let's look at some of these inquiries with my answers.

The question: "Hi there would u please suggest to me the best boarding school in Jakarta??"
My answer: "I am not familiar with private schools in Indonesia. I suggest that you ask the headteacher at a local school for guidance."

A quick Google search seemed to indicate that there are no Western-style boarding schools in Indonesia. In any case, I am not familiar with private schools in that part of the world. The other point I would have made if the reader had asked about schools in the U.S. or Canada is that the best school always fits your requirements best. That does not necessarily mean that your chosen school is better than any other. It just suits your needs and requirements better than any

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